Labor Day may be fast approaching, but that hasn’t prevented Harrah’s Casino in New Jersey from launching one of its hottest promotional offers to date.

From now until August 31, depositing players that use the promotional code 5KBonus will be entered into a sweepstakes drawing, where over 130 winners will walk away with a piece of a $5,000 giveaway.

Deposit and win

In order to qualify for the promotion, players must make a qualifying deposit of at least $25. As an added perk, players can accrue a free entry by emailing their name, date of birth, and Harrah’s Casino user name to the casino’s promotional address. Just be sure to write “$5k Bonus Giveaway” as the subject line.

There are no burdensome wagering requirements associated with the sweepstakes, nor does it seem that players must gamble at all during the promotional period.

Winners will be selected at random on September 2, at approximately 5 pm. The award matrix is as follows:

• 1 winner: $500 in bonus play
• 10 winners: $100 in bonus play
• 20 winners: $1,000 in bonus play
• 100 winners: $25 in bonus play

Those lucky enough to grab a piece of the pie will be tasked with playing through their bonus funds one time before cashing out. Any bonus amount not wagered within 30 days will be forfeited, so act fast.

$5k giveaway good for players, operators

The Caesars’ conglomerate of New Jersey online casinos has faced its fair share of difficulties. In terms of monthly revenue, it currently ranks second to last among the state’s five casino operators, leading only upstart Resorts.

By upping its promotional game, Harrah’s is sending a message that it isn’t content to stay put – a smart move considering that the New Jersey casino industry has proven to be quite the fertile market.

Should even a small segment of the state’s gaming faithful take advantage of the $5,000 giveaway and other likeminded promotions, it will position the casino well for a strong second half push.

On the player side, promotional offers that come with no strings attached have become something of a novelty in today’s online gaming market, and should not be glossed over. Also, considering the smallish size of the New Jersey market, and the fact that many families will be hitting the road for a final dose of summer this weekend, there’s reason to believe that anyone who makes a qualifying deposit will have more than a fair chance of winning.

At the very least, it’ll be worth the three minutes it takes to send Harrah’s an email stating that you want a free entry.