Regulated Online Gambling: Building A Stronger New Jersey

Get the facts on the impact of NJ’s legal online casinos with our exclusive white paper below. Learn how legal online gambling is generating hundreds of millions in revenue for casinos, tens in millions in tax revenue for the state, and creating thousands of jobs while supporting tens of thousands more. You may need to disable pop-up blockers to download the report.

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New Jersey legalized online casinos in February 2013, and play began in November 2013. Both casino and online poker are available in New Jersey. Since the launch, the casino has become the dominant product, with some 85 percent of total revenue coming from casino play.

The state is home to a wide variety of operators. Any site offering legal online gambling in New Jersey does so in cooperation with a land-based casino that holds a license to operate in Atlantic City. That means that in addition to well-known, land-based brands with an online presence — such as Golden Nugget’s online casino or the Tropicana’s online casino, there are also less-familiar names operating in partnership with those casinos, such as Virgin Online Casino and Betfair NJ.

In all, over a dozen brands are offering legal internet-based gambling in the state of New Jersey, and more are likely to be added. Interest in the market continues to grow primarily because of the strength of the market. Every year since launch, New Jersey’s legal gambling sites have posted impressive revenue gains, a trend that seems set to continue through 2018.

In addition to the revenue generated by legal online gambling in NJ, the state’s legal online casinos are having another positive impact: creating new customers. As our fact sheet shows, major operators have testified again and again that the online customer is by and large a new customer, meaning that online gambling revenue is not coming at the expense of land-based casino revenue. Many operators report that online players end up visiting the land-based casino, generating even more revenue for Atlantic City’s casinos as a result of the legalization of online gambling.