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Hard Rock Atlantic City goes live, and so does its online casino
The Trump Taj Mahal officially became The Hard Rock Hotel & Casino Atlantic City on June 28, 2018, with a ceremonial guitar smash and lots of fanfare and fireworks. The celebration that lasted for most of the morning was followed quietly by the soft launch of the Hard Rock online casino.
Brief history of Trump Taj Mahal
The Trump Taj Mahal closed in October 2016 and Hard Rock International acquired the property in early 2017. The organization unveiled plans for a $375 million renovation in April.
Hard Rock Hotel & Casino Atlantic City will include a casino with 2,400 slots and 130 table games. The interior will be redesigned to include Hard Rock International’s uniquely themed design and branding.
Trump Taj Mahal was actually among the first casinos to obtain an NJ online gambling operator’s license. Through a partnership with Ultimate Gaming, a subsidiary of Las Vegas’ Station Casinos, Trump Taj Mahal launched Ultimate Casino in November 2013.
Within a year, Ultimate Gaming pulled out, blaming Trump Taj Mahal’s financial issues.
Possible games available at Hard Rock’s NJ online casino
When Hard Rock enters the market it will likely do so with a lot of similar NJ online casino games as are offered at existing sites. This includes a huge variety of online slots, progressive jackpot slots and a selection of classic casino games, including:
Considering the success poker events have found at the organization’s Florida casino properties, Hard Rock may also develop its own NJ online poker site.
Of course, on the online casino side, Hard Rock is likely to offer a full slate of video poker games. This will probably include:
- Bonus Poker
- Double Double Bonus Poker
- Jacks or Better
- Deuces Wild
The software at a Hard Rock online casino
Hard Rock partnered with GiG in February as part of its plan to launch a NJ gambling site in 2018.
GiG was founded in 2012 and to date has been focused on European iGaming markets. This is its first foray into the still-developing US market.
Other online gaming software partners already operating in the New Jersey market include:
- High 5 Games
- Scientific Games Corporation
- GVC (bwin.party)
Will Hard Rock have an app for phones and tablets?
There’s little doubt a Hard Rock New Jersey online casino will want to enter the market with its own mobile gaming app. Expect the app to be available for smartphone and tablet users on the iOS and Android operating systems.
Hard Rock’s mobile gaming app should provide players all types of slots, table games and video poker options. The app should have a user friendly interface, regularly provide new NJ online casino games, and include Hard Rock’s unique branding signature.
The Hard Rock NJ online casino bonus code
Like most NJ online casinos, the Hard Rock NJ online casino will most likely launch featuring a no-deposit bonus and first-deposit bonus.
These bonuses have not been defined as of yet, but when they are, expect Hard Rock to use a NJ online casino promo code allowing players access to the bonus.
Most of the NJ online casino market offers a 100 percent deposit bonus of up to a minimum of $100. Players should expect at least that from Hard Rock.
Hard Rock’s online welcome bonus
Most New Jersey online casino sites offer bonuses and run regular NJ online gambling promotions. This can include everything from no-deposit and deposit bonuses to specific game challenges.
Players can expect the Hard Rock New Jersey online casino to offer something similar.
New Jersey online casino sites often offer loyalty programs as well, rewarding players for putting in the volume. Hard Rock online casino is a sure bet to offer a loyalty program to its players the same way it does at its land-based casinos.
Hard Rock online casino October 2018 updates
Hard Rock AC is now three months into its residency and there is already a changing of the guard. Replacing President Matt Harkness is Joe Lupo, a longstanding AC casino employee with knowledge of the area. While their casino is doing well and their online presence started off strong, they are one of only 3 AC casinos without a sportsbook, despite a partnership with bet365. Only time will tell what kind of changes Lupo will institute and whether a sportsbook is on the horizon.
On the bright side, the land-based casino revenue is showing strong, with a 4th place finish out of 9 casinos for the month of August. Not bad for a newcomer! And they continue to add to their online casino, which now totals 264 games. The newest additions available for play are 7 Slingo titles, plus:
- Crowning Glory
- The Big Easy
- Black Diamond
- Wild Wild Gems
- Riverboat Queen
- High Voltage Blackout
- Great Tiger
- Smokin Hot Gems
- Royal Elephant
- Pigasus & Friends
- Pay of the Dead
- Colossal Bar X
- Mata Hari
Rock the slots and rev your engine with a chance to win a Mercedes CLA. Yep, you could be cruising the Garden State Parkway in a fancy new ride if you play your slots right. Just log into your account and HardRickCasino.com between September 13 and October 14, opt in to the promotion and then play your favorite games. You’ll get one entry into the prize draw for every $10 wagered on slots and $50 wagered on table games.
Watch our NJ casino news section for updates on Hard Rock’s online casino plans.