Last month two online gaming companies, bwin.party and Sportech, were the first to receive full licensing (Casino Service Industry Enterprise License) from the New Jersey Division of Gaming Enforcement.
At the time I hypothesized that the licensing of these companies would start a domino effect. It appears the dominoes have begun to fall, as a third company has joined the list of CSIE license holders, CAMS.
CAMS goes above and beyond
Interestingly, a CSIE license exceeds the NJ DGE’s requirements for CAMS.
CAMS is an industry leader in payment connectivity, Know Your Customer (KYC) verification services, and geolocation, working with licensed online gaming and lottery operators in New Jersey and beyond. These services don’t require the company to possess a CSIE license (usually reserved for the online gaming platform providers).
So why did CAMS apply for the more costly and invasive CSIE license?
According to their press release on the matter, CAMS decided to go above and beyond to “illustrate their long-term commitment to the industry and set the gold standard for companies within the online gaming space.”
Perhaps this sends a signal to other regulatory bodies in other states that the company is willing to meet any and all requirements.
“New Jersey has been an important state for us as well as the industry at-large,” said CAMS CEO Matthew Katz.
“This was the first populous state in which to deploy and fine-tune age and ID verification as well as geolocation. We look forward to serving other states that adopt licensed and regulated online gaming.”
CAMS provides vital service for NJ online casinos
The technology that safeguards online gaming sites has found itself in the crosshairs of Sheldon Adelson and other anti-online gambling crusaders, who wrongfully claim the technology (which is the same technology used in online banking and other heavily regulated industries) doesn’t work.
Despite this criticism, the New Jersey Division of Gaming Enforcement called legalized online gaming a “regulatory success” in its year 1 summary report, and a big reason for the industry’s success has been CAMS and other player verification and geolocation service providers.
As NJ DGE Chief David Rebuck stated:
“From a regulatory standpoint, our system is working. There have been no major infractions or meltdowns or any systematic regulatory failures that would make anyone doubt the integrity of operations. The issues that have arisen have been dealt with appropriately just like in the brick-and-mortar casinos.”
CAMS transparency has been extremely helpful
Another way CAMS has assisted online gaming regulation is through the openness and availability of its CEO, Matthew Katz.
This transparency has helped assuage many fears people have regarding the safety of regulated online gaming sites like the legal NJ online casinos by proving the new regulated markets do things far differently than the unregulated sites players have used in the past.
Katz is one of the most transparent.
He is extremely willing to openly discuss the online gaming industry and his company’s role therein, and has even penned a column on the lessons learned in the regulated market that appeared at OnlinePokerReport.com in March of 2015.
The willingness of the New Jersey DGE, CAMS, GeoComply and other vendors to speak publicly has been one of the bright spots of regulated online gambling in the U.S. This is a huge step forward from the self-regulated era during which questions were all too often answered with vague, canned responses.