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Which Of Atlantic City’s 7 Casinos Don’t Have NJ Online Casino Sites?

Updated on January 3, 2018 0 comments 4353 Reads
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Since launching in late 2013, online casinos have been a great success story in New Jersey.

The industry posted a record $196.7 million in NJ online gambling revenues in 2016. This helped the Atlantic City casino industry turn around a decade of revenue declines.

And 2017 was even better. New Jersey online casinos are averaging $20 million a month in revenues. Plus, the industry has positioned itself to set new record revenues this year after moving past the $200 million mark in October.

One would think this kind of success would have drawn all seven of Atlantic City’s land-based casinos to the NJ online casino market. But one would have to think again. There remains one lone holdout.

NJ internet gambling license holders

According to the New Jersey Division of Gaming Enforcement (NJDGE), five Atlantic City casinos, or the online gambling companies affiliated with these casinos, hold New Jersey internet gambling licenses.

The list of NJ internet gambling license holders includes:

The NJDGE lists 23 different online gambling sites operating under these five licenses.

Atlantic City’s current land-based casinos

As of December 2017, the list of seven currently operating casinos located in Atlantic City includes:

It’s easy to see one thing: The first four casinos on the list are obviously online, since they represent four of the previously listed internet gambling license holders. Each of the casinos hosts a myriad of NJ online casino games.

Things get more complicated when it comes to Caesars Interactive Entertainment and its NJ online gambling sites.

Caesars Interactive Entertainment is the online gambling division of Caesars Entertainment. Caesars Entertainment owns and operates Caesars Atlantic City Hotel & Casino, Harrah’s Resort Atlantic City, and Bally’s Atlantic City Hotel & Casino.

Under its internet gambling license, Caesars Interactive Entertainment owns and operates several online casino and poker sites. This includes CaesarsCasino.com and HarrahsCasino.com.

So, what’s missing? If you guessed Bally’s, you are correct.

What’s the deal with Bally’s Atlantic City?

Bally’s Atlantic City Hotel & Casino originally opened in 1979 at the corner of Park Place and the Boardwalk.

The property now features two casinos with more than 220,000 square feet of gaming space and more than 5,000 slot machines. These two casinos include a Bally’s branded gaming floor and the Wild Wild West casino.

The Wild Wild West Casino is officially part of Bally’s. However, the casino is often thought to be a separate one by the public due to its drastically different branding.

One thing is sure, neither of Bally’s casinos are available online.

Bally’s did apply for and receive one of the original online casino licenses doled out by the state of New Jersey. It was the internet gambling license first used by Caesars Entertainment software partner 888 Holdings for its New Jersey online casino and poker sites.

Ultimately, Caesars Interactive Entertainment brought all the Caesars-related internet gambling licenses under a single umbrella.

With sites already up and running under the Caesars, Harrah’s, WSOP, and 888 brands, a decision was made not to launch a competing site using the Bally’s name.

The future of Bally’s online casino

There doesn’t appear to be any plans in the works to open up a Bally’s-branded New Jersey online casino or poker site. However, the success other online gambling licensees have found opening up several different online casinos and poker sites under their licenses could have Caesars thinking differently in the future.

At this point, no one is ruling it out.

Caesars Interactive Entertainment sites aren’t the most profitable in the state. It could look at expansion as a way of competing. If it ever does, using an already established brand name like Bally’s would be a logical path forward.

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Image credit: Frank Romeo / Shutterstock.com

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